Best Financial Life
While most financial planning firms provide advice and strategies geared toward certain products or services, Best Financial Life takes a different approach. As a fee-only financial advisor, Joe Morgan provides non-biased advice and conversation based on each client’s specific needs. Joe translates personal finance by uncovering each client’s areas of struggle and providing the knowledge, insight, and inspiration to address these pain points.
Meet Joe Morgan, CFA CFP®
After earning his Master of Science in Finance from Texas A&M University, Joe Morgan immersed himself in an investment career, eventually working his way up to Chief Investment Officer of Silicon Valley Bank. Joe’s work has been recognized in the Wall Street Journal, where he discussed how he helped clients navigate the 2008 financial crisis. With Joe’s guidance, these clients were able to avoid significant losses that caught many individual investors by surprise.
After 25 years in the corporate world, managing money for some of the country’s largest foundations, endowments, and corporations, Joe was ready for a change. Shifting his focus toward families in the local community, Joe earned his Certified Financial Planner (CFP®) designation and founded Best Financial Life in Danville, California.
Once Joe began working with families, it was apparent that the women who are in charge of their household finances have needs that are not being met by the traditional advisor model. Because most financial advice is product-based, there is an urgency by the advisor to close the deal and moved on to the next client. However, Joe saw the opportunity for a more thoughtful approach – one that answered concerns of being successful over a lifetime versus optimizing a particular decision.
“Family financial challenges have always been an afterthought for Wall Street, evident by the lack of appropriate services and an unwillingness to engage on a personal level. I want to end the destructive risks taken on as a result of false and misleading statements that come out of the financial world by providing a balance between your financial aspirations, resources, and accepted risks. Financial advice does not have to be dictated by stuffy suited men from Wall Street who are in a hurry to get their commission and run.”
The unique pricing model Joe created provides unlimited meetings and access for a single flat fee. This allows clients to fully understand their options at every decision point, including their risks and tax ramifications before making important decisions that can affect their future selves without paying escalating fees as they go.
A recognized keynote speaker of the MedTech Conference and presenter on financial clarity, Joe is a member of the National Association of Personal Financial Advisors, XY Planning Network, the San Ramon Valley Rotary, and a graduate of Leadership San Ramon Valley. Joe is also associated with the San Ramon Chamber of Commerce, Danville Area Chamber of Commerce, CFA Institute, and the CFP Board.
Originally from Texas, Joe has lived in the Bay Area for nearly 26 years. In his spare time, you can find him on the tennis courts, hiking the trails in the East Bay, and spending time with his wife, Monique.